4.04.2011

ARK Music Factory Must Be Destroyed

Just like everybody else who reads the news or follows pop culture I was dealt a healthy dose of "You gotta be fucking kidding me?" when the song "Friday" hit the tubes. Most have written it off as another example of crap pop music and if your like me you just sat and scratched your head and asked, "Who comes up with this shit?"

Gawker put out a great article about the brains, term used lightly, behind the "Friday" song and others like it. You can read the article here. Turns out a production team by the name of ARK Music Factory is turning out crappy bubblegum pop and laughing all the way to the bank. ARK was started by young entrepenuer, Patrice Wilson, who wanted to get his foot in the production door. So Wilson and a friend teamed up to create ARK in 2010. I'd say clients but thats not the case, parents lay down thousands of dollars to get their precious crotch goblins a chance to be the next auto-tuned superstar. Cause as everybody already knows, their kid is the most talented.
From the Gawker article:
Ark has been dogged by accusations that it's a scam to profit off of kids' sad dreams of fame. The parents of aspiring pop starlets (they're almost all young girls) typically pay Ark $2,000-$4,000 for a package that includes a song, a video, and a session with an "image consultant." (Black's parents paid $4,000 for "Friday".)

How it goes down is not much different than those video booths you see at Six Flags or in the mall. Parents fork over thousands and Wilson picks out a song for the girl, pre-written and produced by ARK. Then if the money is good enough they supply a video to go along with it. Parents walk in and say, 'My daughters has the best voice and is prettier than all the other girls in her class, plus she likes to sing in the mirror. That makes her qualified to be a musician, here's 5K, now make her famous."
The only reason these kids got in the door was because their parents had money. If they were broke they'd have to struggle just like every other working musician in the world and eventually be told they're no good, give up, and marry a guy with money. Just like mom!!
Watch the videos below and remember them the next time your band can't afford studio time. Plus, am I the only one that finds it creepy that this dudes only works with little girls?







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