2.16.2014

Nike Promises To Release Back to the Future Power Laces


Sole Collector is reporting that Nike shoe designer Tinker Hatfield told an audience during a Q&A session in New Orleans that Nike will in fact be releasing another line of Back to Future shoes in 2015. Back in 2011 Nike released the Nike MAG(pictured above) based on the power lacing shoes Marty McFly wore in Back to the Future II . They auctioned off 1,500 pairs on Ebay with all proceeds going to the Michael J. Fox Foundation for Parkinson Research. The shoe for the most part was a hit but everyone had the same complaint, where are the power laces? In the movie, Marty's shoes had no laces and automatically laced some themselves based on the contour of your foot. The best part of the shoe! Nike admits they jumped the gun a little bit and didn't have the technology at the time to make it happen. However, Tinker says that 2015 is going to be the year,
"Are we gonna see power laces in 2015? To that, I say, YES!"

He didn't say if the new shoe would be an updated version of the 2011 MAG or something totally new. It'll be interesting to see what they come up with.

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